OVERVIEW
OVERVIEW
OVERVIEW
What we don't know that we don't know, the user knows
What we don't know that we don't know, the user knows
What we don't know that we don't know, the user knows
Klewel is a provider of webcasting and live-streaming services for conferences, offering clients access to event recordings. This project focuses on improving the on-demand aspect of Klewel's solutions. Klewel already had an existing solution with excellent features that caught my attention. The company was actively working on an upgraded version when I joined as the only designer on the team . During the design process, major discoveries lead to a whole new design and business perspective. The executives appreciated the insights and made a huge paradigm shift. They will no longer view their own product in the same way again. The new user-centric approach will aid Klewel in providing top notch on-demand user experience.
Klewel is a provider of webcasting and live-streaming services for conferences, offering clients access to event recordings. This project focuses on improving the on-demand aspect of Klewel's solutions. Klewel already had an existing solution with excellent features that caught my attention. The company was actively working on an upgraded version when I joined as the only designer on the team . During the design process, major discoveries lead to a whole new design and business perspective. The executives appreciated the insights and made a huge paradigm shift. They will no longer view their own product in the same way again. The new user-centric approach will aid Klewel in providing top notch on-demand user experience.
Klewel is a provider of webcasting and live-streaming services for conferences, offering clients access to event recordings. This project focuses on improving the on-demand aspect of Klewel's solutions. Klewel already had an existing solution with excellent features that caught my attention. The company was actively working on an upgraded version when I joined as the only designer on the team . During the design process, major discoveries lead to a whole new design and business perspective. The executives appreciated the insights and made a huge paradigm shift. They will no longer view their own product in the same way again. The new user-centric approach will aid Klewel in providing top notch on-demand user experience.
ROLE
ROLE
ROLE
User Experience
Visual Design
Prototyping
User Experience
Visual Design
Prototyping
User Experience
Visual Design
Prototyping
cLIENT
cLIENT
cLIENT
Klewel
Valais, Switzerland
Klewel
Valais, Switzerland
Klewel
Valais, Switzerland
SCOPE
SCOPE
SCOPE
On-Demand Interface
Klewel Player
On-Demand Interface
Klewel Player
On-Demand Interface
Klewel Player
DATE
DATE
DATE
Apr 2023 - Aug 2023
Apr 2023 - Aug 2023
Apr 2023 - Aug 2023
A sneak peek to the "Before" (left) and "After" (right) designs
of the 2 main screens - the home page and Klewel player
A sneak peek to the "Before" (left) and "After" (right) designs of the 2 main screens - the home page and Klewel player
DESIGN PROCCESS
DESIGN PROCCESS
DESIGN PROCCESS
A peek behind the scenes
A peek behind the scenes
A peek behind the scenes
Empathize, Ideate, Define, Prototype, Test -> Iterate
Empathize, Ideate, Define, Prototype, Test -> Iterate
Empathize, Ideate, Define, Prototype, Test -> Iterate
Naturally, the design process is far from linear. This project was no exception. Embracing the freedom to revisit, reenvision, and avoid becoming attached to a singular mindset enabled me to bring forth a revitalized product for Klewel. More than just a cosmetic enhancement, it emerged from genuine user needs and tackled technical challenges that remained concealed until we truly embraced the Klewel user perspective.
Naturally, the design process is far from linear. This project was no exception. Embracing the freedom to revisit, reenvision, and avoid becoming attached to a singular mindset enabled me to bring forth a revitalized product for Klewel. More than just a cosmetic enhancement, it emerged from genuine user needs and tackled technical challenges that remained concealed until we truly embraced the Klewel user perspective.
Naturally, the design process is far from linear. This project was no exception. Embracing the freedom to revisit, reenvision, and avoid becoming attached to a singular mindset enabled me to bring forth a revitalized product for Klewel. More than just a cosmetic enhancement, it emerged from genuine user needs and tackled technical challenges that remained concealed until we truly embraced the Klewel user perspective.
Empathize 🧡
Mindset
Steps
Design
Methods
Define 🎯
Mindset
Steps
Design
Methods
Ideate 💡
Mindset
Steps
Design
Methods
Prototype 🎨
Mindset
Steps
Design
Methods
Test ✅
Mindset
Steps
Design
Methods
Empathize 🧡
Mindset
Steps
Design
Methods
Define 🎯
Mindset
Steps
Design
Methods
Ideate 💡
Mindset
Steps
Design
Methods
Prototype 🎨
Mindset
Steps
Design
Methods
Test ✅
Mindset
Steps
Design
Methods
Empathize 🧡
Mindset
Steps
Design
Methods
Define 🎯
Mindset
Steps
Design
Methods
Ideate 💡
Mindset
Steps
Design
Methods
Prototype 🎨
Mindset
Steps
Design
Methods
Test ✅
Mindset
Steps
Design
Methods
Empathize 🧡
Mindset
Steps
Design
Methods
Define 🎯
Mindset
Steps
Design
Methods
Ideate 💡
Mindset
Steps
Design
Methods
Prototype 🎨
Mindset
Steps
Design
Methods
Test ✅
Mindset
Steps
Design
Methods
Research
Research
Research
The key to unlocking new understandings
The key to unlocking new understandings
The key to unlocking new understandings
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
To evaluate the current solution, I applied Nielsen-Molich's 10-point heuristics and summarized my observations. Certainly, testing these assumptions with users is crucial, but it provided a solid starting point.
To evaluate the current solution, I applied Nielsen-Molich's 10-point heuristics and summarized my observations. Certainly, testing these assumptions with users is crucial, but it provided a solid starting point.
To evaluate the current solution, I applied Nielsen-Molich's 10-point heuristics and summarized my observations. Certainly, testing these assumptions with users is crucial, but it provided a solid starting point.
Competitive Analysis
Competitive Analysis
Competitive Analysis
I conducted a comprehensive analysis of both direct and indirect competitors' websites in the Klewel domain. Using Nielsen Molich's heuristics, I formulated conclusions regarding their strengths and weaknesses to shape my initial ideas for a competitive solution.
I conducted a comprehensive analysis of both direct and indirect competitors' websites in the Klewel domain. Using Nielsen Molich's heuristics, I formulated conclusions regarding their strengths and weaknesses to shape my initial ideas for a competitive solution.
I conducted a comprehensive analysis of both direct and indirect competitors' websites in the Klewel domain. Using Nielsen Molich's heuristics, I formulated conclusions regarding their strengths and weaknesses to shape my initial ideas for a competitive solution.
#1: Visibility of system status
Unclear where you are when only the player opens without a list of sessions.
#2: Match between system and the real world
Lack of content sorting.
#3: User control and freedom
Integration might cause users to accidentally leave the page when clicking on the organization menu.
#4: Consistency and standards
Disconnected search box; unclear draggable handle.
#5: Error prevention
Integration prompts accidental navigation problems.
#6: Recognition rather than recall
Lengthy titles, unsorted content might lead to confusion.
#7: Flexibility and efficiency of use
Shortcut (cmd+f) triggers fullscreen instead of search.
#8: Aesthetic and minimalist design
Excessive scrolling through mixed-up content.
#9: Help users recognize, diagnose, and recover from errors
Missing back arrow in player disorients.
#10: Help and documentation
Lack of intuitive design. Footer navigation spans entire site, not just content library
Heuristic Evaluation
Heuristic Evaluation
User Interviews
User Interviews
User Interviews
I interviewed various users, including a future Swiss medical society president, a medical doctor and board member, a senior dermatologist with a medical app, an architect, a Biomedical Engineering Unit Manager, a conference organizer, and a former nutrition research corporation head.
I interviewed various users, including a future Swiss medical society president, a medical doctor and board member, a senior dermatologist with a medical app, an architect, a Biomedical Engineering Unit Manager, a conference organizer, and a former nutrition research corporation head.
I interviewed various users, including a future Swiss medical society president, a medical doctor and board member, a senior dermatologist with a medical app, an architect, a Biomedical Engineering Unit Manager, a conference organizer, and a former nutrition research corporation head.
User Insights
User Insights
User Insights
User testing highlighted content location challenges due to integration on company websites, causing accessibility problems. Users faced frustration with unclassified content. The search feature lacked sufficient visibility for users to notice and utilize effectively.
User testing highlighted content location challenges due to integration on company websites, causing accessibility problems. Users faced frustration with unclassified content. The search feature lacked sufficient visibility for users to notice and utilize effectively.
User testing highlighted content location challenges due to integration on company websites, causing accessibility problems. Users faced frustration with unclassified content. The search feature lacked sufficient visibility for users to notice and utilize effectively.
Problem Statement
Problem Statement
Problem Statement
The users, who are often pressed for time, face challenges due to the system's lack of self-explanatory features. It's estimated that a staggering 95% of users won't engage with the system due to misleading integration and technical obstacles, resulting in limited utilization of key features without proper instruction. Despite being paying clients, they struggle to grasp the system's potential due to incomplete implementation of innovative ideas.
The users, who are often pressed for time, face challenges due to the system's lack of self-explanatory features. It's estimated that a staggering 95% of users won't engage with the system due to misleading integration and technical obstacles, resulting in limited utilization of key features without proper instruction. Despite being paying clients, they struggle to grasp the system's potential due to incomplete implementation of innovative ideas.
The users, who are often pressed for time, face challenges due to the system's lack of self-explanatory features. It's estimated that a staggering 95% of users won't engage with the system due to misleading integration and technical obstacles, resulting in limited utilization of key features without proper instruction. Despite being paying clients, they struggle to grasp the system's potential due to incomplete implementation of innovative ideas.
Main Takeaway Discoveries
1.) Users had challenges accessing integrated content, often exiting the library accidentally through the organization's menu.
1.) Users had challenges accessing integrated content, often exiting the library accidentally through the organization's menu.
1.) Users had challenges accessing integrated content, often exiting the library accidentally through the organization's menu.
2.) Navigating the library, users had trouble finding the search function and understanding main features.
2.) Navigating the library, users had trouble finding the search function and understanding main features.
2.) Navigating the library, users had trouble finding the search function and understanding main features.
3.) Users found the content layout disorganized, lacking structure.
3.) Users found the content layout disorganized, lacking structure.
3.) Users found the content layout disorganized, lacking structure.
USER PERSONAS
USER PERSONAS
USER PERSONAS
KEY CHALLENGES
KEY CHALLENGES
KEY CHALLENGES
Openmindness to reevaluate
Openmindness to reevaluate
Openmindness to reevaluate
What We Didn't Know That We Didn't Know
What We Didn't Know That We Didn't Know
What We Didn't Know That We Didn't Know
In the pursuit of a truly comprehensive solution that would attract new clients to Klewel and enhance the satisfaction of its current customers, I embarked on the task of reevaluating the business model. This endeavor led me to delve into the motivations of both organizations and end users. An illuminating realization emerged – organizations were primarily driven by the desire to recruit new members and showcase their content, thereby facilitating further recruitment endeavors. For end users engaging with the recorded content, a fascinating motive surfaced: the desire to affiliate themselves with a community and attend its lectures, thereby fostering professional recognition and growth.
In the pursuit of a truly comprehensive solution that would attract new clients to Klewel and enhance the satisfaction of its current customers, I embarked on the task of reevaluating the business model. This endeavor led me to delve into the motivations of both organizations and end users. An illuminating realization emerged – organizations were primarily driven by the desire to recruit new members and showcase their content, thereby facilitating further recruitment endeavors. For end users engaging with the recorded content, a fascinating motive surfaced: the desire to affiliate themselves with a community and attend its lectures, thereby fostering professional recognition and growth.
In the pursuit of a truly comprehensive solution that would attract new clients to Klewel and enhance the satisfaction of its current customers, I embarked on the task of reevaluating the business model. This endeavor led me to delve into the motivations of both organizations and end users. An illuminating realization emerged – organizations were primarily driven by the desire to recruit new members and showcase their content, thereby facilitating further recruitment endeavors. For end users engaging with the recorded content, a fascinating motive surfaced: the desire to affiliate themselves with a community and attend its lectures, thereby fostering professional recognition and growth.
This Was A Game Changer
This Was A Game Changer
This Was A Game Changer
With these insights in mind, a new challenge arises: crafting a solution that effectively addresses these emerging needs. Finding the delicate balance between the aspirations of these two groups and the practicalities of implementation is a pivotal undertaking. It involves not only designing a seamless user experience but also optimizing the platform's functionality to accommodate these evolving demands. This transformation changes the game entirely. Now, the solution must encompass broader capabilities, requiring a strategic approach to convince Klewel of its significance and justify the expanded scope of the project.
With these insights in mind, a new challenge arises: crafting a solution that effectively addresses these emerging needs. Finding the delicate balance between the aspirations of these two groups and the practicalities of implementation is a pivotal undertaking. It involves not only designing a seamless user experience but also optimizing the platform's functionality to accommodate these evolving demands. This transformation changes the game entirely. Now, the solution must encompass broader capabilities, requiring a strategic approach to convince Klewel of its significance and justify the expanded scope of the project.
With these insights in mind, a new challenge arises: crafting a solution that effectively addresses these emerging needs. Finding the delicate balance between the aspirations of these two groups and the practicalities of implementation is a pivotal undertaking. It involves not only designing a seamless user experience but also optimizing the platform's functionality to accommodate these evolving demands. This transformation changes the game entirely. Now, the solution must encompass broader capabilities, requiring a strategic approach to convince Klewel of its significance and justify the expanded scope of the project.
EMPATHY MAP
Identifying numerous opportunities for improvement, my enthusiasm ignited to generate a completely fresh design that promises an entirely novel user experience.
Identifying numerous opportunities for improvement, my enthusiasm ignited to generate a completely fresh design that promises an entirely novel user experience.
Identifying numerous opportunities for improvement, my enthusiasm ignited to generate a completely fresh design that promises an entirely novel user experience.
Exploring Design Paths
Should I dive into a holistic solution for users and organizations, or enhance the experience without overreaching? I'm drawn to authenticity, fully embracing the wisdom of users and clients, a path that promises exceptional insights and untapped opportunities.
Should I dive into a holistic solution for users and organizations, or enhance the experience without overreaching? I'm drawn to authenticity, fully embracing the wisdom of users and clients, a path that promises exceptional insights and untapped opportunities.
Should I dive into a holistic solution for users and organizations, or enhance the experience without overreaching? I'm drawn to authenticity, fully embracing the wisdom of users and clients, a path that promises exceptional insights and untapped opportunities.
The Solution
The Solution
The Solution
Harmonizing business and user needs
Harmonizing business and user needs
Harmonizing business and user needs
Individual Content Hub For Each Organization
Individual Content Hub For Each Organization
Individual Content Hub For Each Organization
Implementing dedicated home pages for each organization on Klewel's platform to streamline integration and facilitate promotion of conferences and activities. Designing a user interface that resembles a modern on-demand streaming service, engaging users in an interactive and enjoyable manner.
Implementing dedicated home pages for each organization on Klewel's platform to streamline integration and facilitate promotion of conferences and activities. Designing a user interface that resembles a modern on-demand streaming service, engaging users in an interactive and enjoyable manner.
Implementing dedicated home pages for each organization on Klewel's platform to streamline integration and facilitate promotion of conferences and activities. Designing a user interface that resembles a modern on-demand streaming service, engaging users in an interactive and enjoyable manner.
Optimizing Klewel's wonderful Features
Optimizing Klewel's wonderful Features
Optimizing Klewel's wonderful Features
Enhancing the visibility of the search page and improving sharing options during video playback. Creating a fresh layout for the player, incorporating all the requested functionalities by the users. Organizing content in a schedule view and categorizing it by subject for easy navigation. Introducing the option for users to interact with the content by expressing positive emotions through emojis, which helps gain insights into popular and valuable presentations.
Enhancing the visibility of the search page and improving sharing options during video playback. Creating a fresh layout for the player, incorporating all the requested functionalities by the users. Organizing content in a schedule view and categorizing it by subject for easy navigation. Introducing the option for users to interact with the content by expressing positive emotions through emojis, which helps gain insights into popular and valuable presentations.
Enhancing the visibility of the search page and improving sharing options during video playback. Creating a fresh layout for the player, incorporating all the requested functionalities by the users. Organizing content in a schedule view and categorizing it by subject for easy navigation. Introducing the option for users to interact with the content by expressing positive emotions through emojis, which helps gain insights into popular and valuable presentations.
Design System. The original orange color #ff4501 used
by Klewel has been replaced to enhance accessibility
Design System. The original orange color #ff4501 used
by Klewel has been replaced to enhance accessibility
Maël Guillemot
CEO at Klewel
Kfir has a valuable UX mindset. As an example of good User Experience designer mindset, he told us several times "we should not assume this without hearing or inferring it from potential users" and "we do not know what we do not know". He showed to be very dedicated on this research project with us.
Kfir has a valuable UX mindset. As an example of good User Experience designer mindset, he told us several times "we should not assume this without hearing or inferring it from potential users" and "we do not know what we do not know". He showed to be very dedicated on this research project with us.
Kfir has a valuable UX mindset. As an example of good User Experience designer mindset, he told us several times "we should not assume this without hearing or inferring it from potential users" and "we do not know what we do not know". He showed to be very dedicated on this research project with us.
Increased Brand Exposure
Increased Brand Exposure
Increased Brand Exposure
Assist organizations in promoting their conferences and activities on their home pages, driving traffic and increasing brand visibility.
Assist organizations in promoting their conferences and activities on their home pages, driving traffic and increasing brand visibility.
Assist organizations in promoting their conferences and activities on their home pages, driving traffic and increasing brand visibility.
Membership Recruitment and Engagement
Membership Recruitment and Engagement
Membership Recruitment and Engagement
Support organizations in recruiting new members by providing a platform that fosters community engagement and offers valuable content.
Support organizations in recruiting new members by providing a platform that fosters community engagement and offers valuable content.
Support organizations in recruiting new members by providing a platform that fosters community engagement and offers valuable content.
dedicated organization homepages
dedicated organization homepages
Tailored organization homepages for content showcasing, with a customizable streaming service feel. Featuring a user-friendly scroll design. A banner highlights upcoming events for swift registration or company messaging. Simplified navigation elevates user experience, making it an ideal standalone destination for organizations seeking to enhance membership engagement.
Tailored organization homepages for content showcasing, with a customizable streaming service feel. Featuring a user-friendly scroll design. A banner highlights upcoming events for swift registration or company messaging. Simplified navigation elevates user experience, making it an ideal standalone destination for organizations seeking to enhance membership engagement.
Tailored organization homepages for content showcasing, with a customizable streaming service feel. Featuring a user-friendly scroll design. A banner highlights upcoming events for swift registration or company messaging. Simplified navigation elevates user experience, making it an ideal standalone destination for organizations seeking to enhance membership engagement.
OPTIMIZED PLAYER WITH NEW AND DISCOVERABLE FUNCTIONALITY
OPTIMIZED PLAYER WITH NEW AND DISCOVERABLE FUNCTIONALITY
The new player occupies the entire screen, maximizing focus and providing an immersive viewing experience with three display modes. It includes various sharing options, an in-player search feature, a clearly labeled captions button, and an option to 'value' the content with emojis. These features are customizable, allowing organizations to activate those most relevant to them. Minimizing the player enables seamless exploration of earlier pages while keeping your presentation visible.
The new player occupies the entire screen, maximizing focus and providing an immersive viewing experience with three display modes. It includes various sharing options, an in-player search feature, a clearly labeled captions button, and an option to 'value' the content with emojis. These features are customizable by organizations to activate those relevant to them. Minimizing the player enables exploration while keeping a playing presentation visible.
The new player occupies the entire screen, maximizing focus and providing an immersive viewing experience with three display modes. It includes various sharing options, an in-player search feature, a clearly labeled captions button, and an option to 'value' the content with emojis. These features are customizable, allowing organizations to activate those most relevant to them. Minimizing the player enables seamless exploration of earlier pages while keeping your presentation visible.
CONFERENCES PAGE
CONFERENCES PAGE
All of the organization's conference content in one place, allowing chronological orientation. A designated scrollable feed with featured content encourages exploration. Inside each conference page there are two ways of sorting the data - by program view or by topic.
All of the organization's conference content in one place, allowing chronological orientation. A designated scrollable feed with featured content encourages exploration. Inside each conference page there are two ways of sorting the data - by program view or by topic.
All of the organization's conference content in one place, allowing chronological orientation. A designated scrollable feed with featured content encourages exploration. Inside each conference page there are two ways of sorting the data - by program view or by topic.
Topics Page
Topics Page
On the Topics page, users swiftly locate relevant content by selecting a topic from the left menu.
On the Topics page, users swiftly locate relevant content by selecting a topic from the left menu.
On the Topics page, users swiftly locate relevant content by selecting a topic from the left menu.
SEARCH page
SEARCH page
While the search feature is easily accessible within the player interface, users can also access the same search functionality conveniently from the main menu. By applying filters and, if needed, adding specific keywords, users can precisely locate their desired content.
While the search feature is easily accessible within the player interface, users can also access the same search functionality conveniently from the main menu. By applying filters and, if needed, adding specific keywords, users can precisely locate their desired content.
While the search feature is easily accessible within the player interface, users can also access the same search functionality conveniently from the main menu. By applying filters and, if needed, adding specific keywords, users can precisely locate their desired content.
PROFILE page
PROFILE page
On the profile page, users can view their own presentations, access saved content, see the organizations they're affiliated with or following, review their connections with other users, visit their inbox, and manage their settings. When visiting a speaker's profile, users can explore all the presentations by that speaker across different organizations.
On the profile page, users can view their own presentations, access saved content, see the organizations they're affiliated with or following, review their connections with other users, visit their inbox, and manage their settings. When visiting a speaker's profile, users can explore all the presentations by that speaker across different organizations.
On the profile page, users can view their own presentations, access saved content, see the organizations they're affiliated with or following, review their connections with other users, visit their inbox, and manage their settings. When visiting a speaker's profile, users can explore all the presentations by that speaker across different organizations.
EXPLORE page
EXPLORE page
The Explore page is where users can explore all the public content within Klewel's library. Klewel's algorithm adapts to users' preferences, suggesting presentations, organizations, and events that align with their interests. This aligns with insights from discussions with organization executives who stressed the importance of attracting new members.
The Explore page is where users can explore all the public content within Klewel's library. Klewel's algorithm adapts to users' preferences, suggesting presentations, organizations, and events that align with their interests. This aligns with insights from discussions with organization executives who stressed the importance of attracting new members.
The Explore page is where users can explore all the public content within Klewel's library. Klewel's algorithm adapts to users' preferences, suggesting presentations, organizations, and events that align with their interests. This aligns with insights from discussions with organization executives who stressed the importance of attracting new members.
In A New Unite Of Time
In A New Unite Of Time
In A New Unite Of Time
Concluding a second round of user interviews
Concluding a second round of user interviews
Concluding a second round of user interviews
Positive Feedback
Positive Feedback
Positive Feedback
During the second round of interviews, all users expressed their approval in various ways, describing it as a significant improvement. All users intuitively began by quickly scrolling through the organization's homepage - the feed - as their initial action. Users effortlessly navigated the system without requiring instructions, demonstrating a strong understanding of each page and most of the features. They found the system to be self-explanatory and successfully completed tasks related to content location with speed and efficiency.
During the second round of interviews, all users expressed their approval in various ways, describing it as a significant improvement. All users intuitively began by quickly scrolling through the organization's homepage - the feed - as their initial action. Users effortlessly navigated the system without requiring instructions, demonstrating a strong understanding of each page and most of the features. They found the system to be self-explanatory and successfully completed tasks related to content location with speed and efficiency.
During the second round of interviews, all users expressed their approval in various ways, describing it as a significant improvement. All users intuitively began by quickly scrolling through the organization's homepage - the feed - as their initial action. Users effortlessly navigated the system without requiring instructions, demonstrating a strong understanding of each page and most of the features. They found the system to be self-explanatory and successfully completed tasks related to content location with speed and efficiency.
Points To improve
Points To improve
Points To improve
Prominent failures emerged when users were asked to identify the functionalities available within the player, particularly in locating the search and share features. Some users didn't find these features quickly and suggested that placing them at the bottom of the player might be more intuitive than the current placement above. Notably, users found the design of the topics page to be too similar to the conference page view when selecting content by topics. There remains uncertainty regarding the necessity of both the topics page and the search page, as some users wondered if the search page essentially fulfills the same purpose. However, most users found it convenient to have multiple avenues to access their desired content. Additionally, there was a discussion about potentially adding topics to the organization's main feed to simplify the user experience. The consensus was that more design iterations and A/B testing would be beneficial for reaching a final decision.
Prominent failures emerged when users were asked to identify the functionalities available within the player, particularly in locating the search and share features. Some users didn't find these features quickly and suggested that placing them at the bottom of the player might be more intuitive than the current placement above. Notably, users found the design of the topics page to be too similar to the conference page view when selecting content by topics. There remains uncertainty regarding the necessity of both the topics page and the search page, as some users wondered if the search page essentially fulfills the same purpose. However, most users found it convenient to have multiple avenues to access their desired content. Additionally, there was a discussion about potentially adding topics to the organization's main feed to simplify the user experience. The consensus was that more design iterations and A/B testing would be beneficial for reaching a final decision.
Prominent failures emerged when users were asked to identify the functionalities available within the player, particularly in locating the search and share features. Some users didn't find these features quickly and suggested that placing them at the bottom of the player might be more intuitive than the current placement above. Notably, users found the design of the topics page to be too similar to the conference page view when selecting content by topics. There remains uncertainty regarding the necessity of both the topics page and the search page, as some users wondered if the search page essentially fulfills the same purpose. However, most users found it convenient to have multiple avenues to access their desired content. Additionally, there was a discussion about potentially adding topics to the organization's main feed to simplify the user experience. The consensus was that more design iterations and A/B testing would be beneficial for reaching a final decision.
David Giardi
Head of Product Development at Klewel
I had the pleasure of working with Kfir. Kfir opened up to me precious ways to actually do user research that I missed. With Kfir’s understanding of technical constraints and clear explanation of the why of his process, we were able to be proactive and constructive on this project. You can rest assured that Kfir will make sure your next product will increase its chances of success. Because, at the end, it is about the users, and Kfir knows that very well!
I had the pleasure of working with Kfir. Kfir opened up to me precious ways to actually do user research that I missed. With Kfir’s understanding of technical constraints and clear explanation of the why of his process, we were able to be proactive and constructive on this project. You can rest assured that Kfir will make sure your next product will increase its chances of success. Because, at the end, it is about the users, and Kfir knows that very well!
I had the pleasure of working with Kfir. Kfir opened up to me precious ways to actually do user research that I missed. With Kfir’s understanding of technical constraints and clear explanation of the why of his process, we were able to be proactive and constructive on this project. You can rest assured that Kfir will make sure your next product will increase its chances of success. Because, at the end, it is about the users, and Kfir knows that very well!
What I learned
What I learned
What I learned
This project has been incredibly enlightening and enjoyable. It underscores the importance of acknowledging our blind spots and how user feedback, along with precise questioning, yields valuable and authentic insights. Furthermore, I've discovered a group of users who genuinely relish this collaborative process. Maintaining an ongoing dialogue with them could prove beneficial for continually enhancing Klewel's solutions.
This project has been incredibly enlightening and enjoyable. It underscores the importance of acknowledging our blind spots and how user feedback, along with precise questioning, yields valuable and authentic insights. Furthermore, I've discovered a group of users who genuinely relish this collaborative process. Maintaining an ongoing dialogue with them could prove beneficial for continually enhancing Klewel's solutions.
This project has been incredibly enlightening and enjoyable. It underscores the importance of acknowledging our blind spots and how user feedback, along with precise questioning, yields valuable and authentic insights. Furthermore, I've discovered a group of users who genuinely relish this collaborative process. Maintaining an ongoing dialogue with them could prove beneficial for continually enhancing Klewel's solutions.
Looking Forward
Looking Forward
Looking Forward
Looking ahead, there's a clear roadmap for our next steps: designing the mobile version, refining the back-end, and enhancing Klewel's main website for a more appealing appearance. The wealth of data collected throughout this journey provides a solid foundation for a substantial overhaul of Klewel in every dimension. Extensive research, design refinements, and testing lie ahead, all aimed at continuous improvement. I've truly relished this project, crafting an enhanced user experience for the fantastic group of professionals who are both clients and users of Klewel.
Looking ahead, there's a clear roadmap for our next steps: designing the mobile version, refining the back-end, and enhancing Klewel's main website for a more appealing appearance. The wealth of data collected throughout this journey provides a solid foundation for a substantial overhaul of Klewel in every dimension. Extensive research, design refinements, and testing lie ahead, all aimed at continuous improvement. I've truly relished this project, crafting an enhanced user experience for the fantastic group of professionals who are both clients and users of Klewel.
Looking ahead, there's a clear roadmap for our next steps: designing the mobile version, refining the back-end, and enhancing Klewel's main website for a more appealing appearance. The wealth of data collected throughout this journey provides a solid foundation for a substantial overhaul of Klewel in every dimension. Extensive research, design refinements, and testing lie ahead, all aimed at continuous improvement. I've truly relished this project, crafting an enhanced user experience for the fantastic group of professionals who are both clients and users of Klewel.
